The Invisible FunnelHow AI agents evaluate real brands · by Accord
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Amazon logoIn six shopping journeys, the agent never opened Amazon.No paid membership, delivered total under $450, thirty-day returns, three-day delivery. Five journeys reached a decision and one ran out of page reads; none of the six read an Amazon page. Walmart and Dyson refused the agent.Temu logoThe agent never even considered Temu.Four journeys for five kitchen containers, delivered within ten days with a clear return window. The agent went to Amazon, Walmart and Target. Temu was never named as an option and temu.com was never requested.Tesla logoThe agent chose Tesla without reading a single Tesla page.tesla.com refused the agent with a 403 in every journey. The Model Y was recommended anyway, on figures copied from Kelley Blue Book, Edmunds, search snippets and the Internet Archive.Airbnb logoI told the agent I need a real refund. It wouldn’t book anything, Airbnb included.Five journeys for a week in the sun in November. The agent read Airbnb, Vrbo, Booking.com and the hotel chains, and could not establish a seven-night total or a free-cancellation deadline on any provider’s own page. It recommended nothing.Ryanair logoI told the agent I hate hidden fees. Ryanair’s help pages wouldn’t let it check.Four journeys for a Dublin–Barcelona weekend with checked bags, seats together and airport check-in. help.ryanair.com refused every request. The all-in fare could not be established on any airline’s own pages, and the agent recommended nothing.Costco logoCostco passed the agent’s check: 4 out of 4, every fact from costco.com.Every fact the agent needed was on Costco's own pages, in plain words. Fresh customer or sceptical one, the answer was the same.

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